Les Inrocks Festival 2016

To define the art direction of this new edition of Les Inrockuptibles festival, we focused on pure shapes as symbols of a musical & rhythmical representation. All the art direction is thought as animations, where the color range change between supports and subjects, and allow a huge variety of transitions and dynamism.

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Here are some videos we produced. We worked from straight using the given audio. It’s all based on sound and rhythm.

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This aim of variant rhythms can be found also on street posters, thought as a serie of 6, and in every supports where the grid evolves depending on the format. Nothing is paused, everything in movement.

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Colors are pop and evolve also. The font herself gives this idea of rhythm and dynamism thanks to her different width inside one word and allow a strict but dynamic composition.

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