Here are some videos we produced. We worked from straight using the given audio. It’s all based on sound and rhythm.
This aim of variant rhythms can be found also on street posters, thought as a serie of 6, and in every supports where the grid evolves depending on the format. Nothing is paused, everything in movement.
Colors are pop and evolve also. The font herself gives this idea of rhythm and dynamism thanks to her different width inside one word and allow a strict but dynamic composition.